It’s right there in the name – social media marketing. It’s not called bombardment marketing, or sell-sell-sell marketing, is it? Too often, businesses lose sight of the social aspect when it comes to running a campaign. People are on social sites for interaction, building relationships, and even for learning something about the circles they travel [...]

What’s old is new again. Or at least what was overshadowed by the new, can come back in favor. There seems to be a constant shift in what method is best for online marketing campaigns. You might read one day that mobile is hot, then later, it’s social media. Now there’s a lot of talk [...]

Are you doing everything you possibly can to take advantage of digital marketing opportunities? Is your web design supporting those efforts? Unfortunately, it seems a lot of small and medium businesses aren’t. Why? Everywhere you turn, integrating various forms of digital marketing is talked about, touted, practically shouted from the rooftops. However, a recent study [...]

Honestly, writers block isn’t fun. It happens in online marketing, though, because when it comes to crafting a company blog, trying to get your message across without rehashing, or veering off- track, is a challenge. Creating content for your site is supposed to help your search engine optimization (SEO) efforts. But it should also work [...]

Are you drawing the target audience you want with your online marketing messages? What tool do you find most helpful when it comes to marketing your business online? Did you answer these questions in your head after reading them? Hopefully you did. Most people like it when their opinion is solicited. I know that I [...]

Everyone loves to jump on the bandwagon. It makes us feel like we are “in”. Businesses jumping into social media marketing are excited at the prospect of being in the right place at the right time. The thought of spreading the word about your offerings, gaining fans and followers, and people sharing information about you [...]

We are a visually oriented society, if you need any proof, consider the massive popularity of YouTube. While posting compelling text on your website may grab readers attention and increase your search engine optimization, spicing things up with video has proven to be an effective tactic. People like to watch things, but if your videos [...]

As much as we are becoming a global society, with far flung interests and connections, staying closer to home is still a priority in many online searches. Many people want to support local business. So it makes sense that making the most of local reference for sales will increase your search engine optimization. Consider that, [...]

To companies searching for the best marketing options, it appears that search engine optimization (SEO) will be the primary focus this year. According to a survey from Fortune 3, internet retailers plan to focus more efforts on SEO than Social Media, Email, Pay-Per-Click, and Video combined. So what does this mean for you? It means [...]

It is all about semantics. The meanings of words, or text can be a sticking point in a heated discussion. They can also be important to your search engine optimization, or SEO. While creating new content is one of the cornerstones to improving page rankings, a tool, known as rich snippets could also aid in [...]