Every smart business owner is aware of the essential components of a successful digital marketing campaign: Businesses need strong web design, a mobile site, social media marketing, and content marketing to survive in 2013…but what about PPC? In our recent blog on SEO, we talked about SEO strategies and their benefits, but PPC, or Pay-Per-Click [...]

Google’s Panda and Penguin became game changers to the world of SEO. In order to succeed in this vastly changed world, businesses need to focus on site, social, content, and linking to gain ground in the SERPs. Here are 12 tips in these 4 key areas to help businesses with their SEO success in 2013. [...]

Where is SEO headed in 2013? On March 15, 2013, all fingers pointed to the release of Google’s latest algorithm change deemed Panda Update 25 although actual impact is unconfirmed. The mere fact that since its inception in February 2011, Panda has been updated 25 times confirms that the world of SEO has changed forever. [...]

Recently we introduced businesses to the benefits of adding video to their digital marketing strategy and 5 Easy Tips To Get Started Video Marketing. Video is poised to be the King of content in 2013 and businesses must take advantage of the enormous benefits of this virally engaging visual media. The video giant, YouTube claims [...]

According to Pew Research Center’s “The State of the News Media 2012” Annual Report on American Journalism, “…as many as 40% percent of Americans now listen to audio on digital devices, and that is projected to double by 2015…”So how do businesses take their message mobile? A podcast is the perfect tool. According to Wikipedia, [...]

In our previous blogs, we’ve introduced businesses to the risks of social media marketing and social media marketing cases involving legal and reputation risk. In order to compete in today’s digitally driven economy, businesses of all sizes must engage in social media marketing and content marketing for SEO or Search Engine Optimization. Organizations engaging in [...]

What percentage of your social media marketing budget is allocated to Twitter? On December 18, 2012, Twitter announced that it had over 200 million monthly active Twitter users. Over a billion Tweets are posted in three days time. Businesses need to take advantage of the enormous audience they could reach on Twitter. Here are 6 [...]

Every business engaging in social media marketing knows the power of Facebook. According to their statistic page, Facebook boasts more than a billion monthly active users as of December 2012. Surprisingly, many businesses do not take full advantage of all that Facebook has to offer, nor to they tend to their Facebook page as they [...]

Last week’s blog introduced Location-Based Marketing, or LBM and how it could benefit a company’s mobile marketing strategy. LBM is the concept of using GPS technology to market mobile users based on their preferences and location. According to a 2012 study by Streetfightmag.com, nearly 50% of smartphone users receive offers on mobile devices based on [...]

What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? We’re taking a look at Location-Based Marketing (LBM) but first, some benefits of mobile marketing and why businesses in Atlanta should have a mobile marketing strategy in 2013. How mobile are we? Consider these recent statistics taken from [...]