Last week’s blog introduced Location-Based Marketing, or LBM and how it could benefit a company’s mobile marketing strategy. LBM is the concept of using GPS technology to market mobile users based on their preferences and location. According to a 2012 study by Streetfightmag.com, nearly 50% of smartphone users receive offers on mobile devices based on [...]

What is Location-based marketing and how can it help a business with their mobile marketing in Atlanta? We’re taking a look at Location-Based Marketing (LBM) but first, some benefits of mobile marketing and why businesses in Atlanta should have a mobile marketing strategy in 2013. How mobile are we? Consider these recent statistics taken from [...]

We’ve been writing about blogging for SEO (Search Engine Optimization) lately, and we hope you’ve been keeping up. Remember, content is king of SEO and if your site isn’t full of original, compelling content that is valuable to your customers, Panda will hit you and the results won’t be soft and fuzzy. Panda (Google’s search [...]

We all know that today’s society is on the go. More and more, people are using their mobile devices to get instant information on virtually everything…the questions is, are you in the position to provide it? Is your business ready for today’s mobile society? Do you have a mobile marketing strategy in place? Do you [...]

OK, we know that mobile marketing doesn’t have fingers, it’s not a living thing. It continues to have a strong grip though. Recent surveys show it continues to climb it’s way steadily into our lives, and to the top of marketing strategies. While Mobile continues it’s move, the strong surge in social media marketing, according [...]

How do your customers use their mobile phones? Knowing the answer to that question could greatly impact your mobile marketing strategy. There are some businesses in the rush to develop mobile apps, while others work to create mobile landing pages. And no one is doing the wrong thing… it simply seems to depend on what [...]

These days being “matchy-matchy”, as the fashion gurus say, isn’t in. But when it comes to mobile marketing, matching ads with the site where they appear is a “do”. I was on a site about gourmet food items, when up popped an add for septic system repair. OK, not really, that exaggeration was to make [...]

They are everywhere – in stores, and at home. I’m referring to the mobile marketing target customer. They are shoppers armed with mobile devices they can’t seem to put down. As their fingers furiously fly across the screens, I know they are looking for item information, price checks, and discounts. But after reading some statistics, [...]

I was having lunch with a friend the other day, when she inquired about a QR code on the menu. I explained that they were a mobile marketing tool used to provide information when scanned with a smartphone. She pulled out her phone and gave it a whirl. Unfortunately, this particular code was linked to [...]

There’s a lot being said for cross- channel marketing, and for connecting the dots. Perhaps it’s easier said than done. After all, selecting, monitoring and evaluating your website, social media, mobile marketing efforts, and SEO is a lot to cover. Nurturing your marketing services in Atlanta requires a multi-pronged management process. You have to establish [...]