Information Architecture Brief

This document is the first step to building your Online Business! Completing this document will give you a complete picture of how you want your online business to look and behave.

A. Client Details

Business Name:

Contact Name:

Contact Phone No:

Admin Use Only

Sales Representative:

Final Site Template #:

B. Online Business Goals

Please number these in order of priority for your online business. This will aid in focusing your online business goals.

Capturing Leads for your Products/Services
Building a Customer Database for marketing purposes
Selling Products/Services Online
Capturing Bookings for your Events
Building a Community around your Business
Service your existing customers/provide

Primary Goal and "Calls to Action"

Please list the primary goal of your site - what you most want your visitors to do . e.g. " I want to grow my customer database." Or " I want to sell my products online."

C. Client Information

Use this section to tell us more information about your client.

1. What are the 3 biggest problems your customer faces?

2. What is your unique selling proposition? Why would a prospect want to do business with you?

3. What information should be made easily available for current customers or prospects?

Customer Service
Products and Services
News and Announcements
Contact Information

Additional Information:

4. What are the conversion goals of your website?

Phone Call
Download of Document
Form Submission
Specific Page
Purchase

Additional Information:

D. Design Type

Outline any modifications needed for the template here 3 If you are working with a third party template ensure that you provide the files given to you by the third party to the production center immediately or enter the direct link to the files.

Fast Track Design:

Yes
No

If YES, what is the Style #

Template URL: http://www.

Additional Modifications:

E. Logo/Images

If you are working with a third party template ensure that you provide the files given to you by the third party to the production center immediately or enter the direct link to the files. 5To identify images, you can utilize http://istockphotos.com File any receipts for photos that you purchased to ensure proper use of intellectual property.

Logo File Attached:

YES
NO

Logo Development Required:

YES
NO

Images Attached:

YES
NO

Images Required:

YES
NO

What photographic images would represent your ideal customer? What would they be doing? What are shapes/symbols in your industry and what do they represent? Where would you want the images located?

F. Navigation

This section refers to the navigation menu displayed on all your pages.

Does the site navigation use graphics?

YES
NO

Navigation location:

Horizontal
Vertical
Indifferent

Additional Information:

G. Media

Will there be any audio on the website?

YES
NO

Will there be any video on the website?

YES
NO

H. Look and Feel

Describe the site’s overall desired look and feel.

2. What tone do you want to set?

Serious
Fun
Happy
Sad
Informal
Formal
Visionary
Down to earth

3. What message is important to send your customers?

Professional
Customer Service Focused
Quality Products
You’re Different Then Everyone Else
Size of Company
Years of Experience

Review http://kuler.adobe.com with client to determine colors

Company Colors (hexadecimal):

Primary Color:

Secondary Color(s):

Complimentary Color(s):

Colors to Avoid:

4. Background:

Solid
Texture
No Preference

5. Splash Page:

Yes
No

6. Site Alignment

Center
Left

7. Screen Resolution:

800 x 600
1024 x 768
Expandable according to monitor size

Additional Information:

I. Site Comparison

List a minimum of 3 sites below and identify the elements that you like/dislike within it. Think of color, style, effects, images, functionality, layout, design, content

1. URL:

Elements

What do you like/dislike about it?

2. URL:

Elements

What do you like/dislike about it?

3. URL:

Elements

What do you like/dislike about it?

J. User Demographics

Business Type:

Business 2Business
Business 2Consumer
Personal

Describe the target audience

Target User:

Male
Female
Male and Female

Age Range (years):

0 – 8
9 – 13
14 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+

Ethnic Group:

Does Not Apply
Anglo
African- American
Asian
Caucasian
Latin

Languages Required:

English
French
Spanish
Italian
Dutch

Additional Information:

K. Global Site Elements

Please select the items, functionality or type of content you would like to appear as exactly the same on all pages. This is known as your site template

Navigation Menus
Newsletter Subscription Box
Site Search Box
Product Search Box
Member Only Sign In
Print this page
Site Breadcrumbs
Last Update Date

Any other items (list below)

L. Online Business Functionality

Any other items (list below)

M. Sitemap and Site Navigation

Please write down the pages you want to appear on your website and briefly describe each page's purpose. Each of these pages will appear on the site's main navigation menu unless you indicate otherwise.

Please use other methods of creating a sitemap as you wish.

1. Main Navigation Page Name:

Sub Navigation Page Name