Many social media marketers are proclaiming 2013 to be the year of visual marketing. It is easy to see why, considering the growing popularity of Instagram, Pinterest, and Twitter’s Vine. Here are some interesting stats on 3 popular visual social media platforms, Intstgram, Pinterest and Vine:
• Pinterest now has over 48 million users (Digital Marketing Ramblings)
• Instagram now has over 100 million users (Instagram blog)
• Vine now claims over 13 million users (in just 4 months) (Twitter blog)
Additionally, several studies have shown that photos and videos resonate well with consumers and click rates climb with posts containing visual media. Big brands are taking notice: According to research recently released by Simply Measured, an analytics and reporting firm, adoption of Pinterest by Interbrand’s Top 100 Brands has grown to 69%, up 10% since November 1, 2012. (Simply Measured)
With all this in mind, businesses cannot continue to ignore these new visual platforms and should incorporate them into their current social media marketing strategies. To inspire you this summer, here are some fantastic examples of successful social media marketing campaigns on the newest visual social media platforms, Instagram, Pinterest and Vine:
Nike is no newbie to Instagram with over 1.5 million followers, it is one of the hottest brands on Instagram. Nike’s newest campaign NIKE PHOTOiD encourages followers to create their own shoe design based on a favorite Instagram photo. The custom shoe can then be purchased or shared on several social media platforms with the photo as a backdrop. Although the jury is still out on actual sales figures from the campaign, clearly Nike is gaining brand awareness as their logo is shared virally.
Sephora, a retailer of beauty products, took notice of Pinterest and launched their “Sephora Color Wash” campaign on Pinterest. They also added the Pin It button to product pages to encourage followers to share their content. In just a few months, Pinterest became a top 10 referring site for Sephora.com. In conjunction with a Pinterest-centered email campaign, Sephora enjoyed a 60% growth in traffic from Pinterest in the first month following the campaign’s launch.
Home improvement giant Lowe’s has set the bar with their fantastic Vine video series entitled #lowesfixinsix offering various DIY tips and ideas in 6 second video clips. Here is a fan favorite involving keeping nails handy while hammering that just might have you thinking, “Why didn’t I think of that?” With several helpful videos being shared virally on Twitter, the brand has clearly hit the nail on the head with this campaign.
It’s easy to see the possibilities for success with these 3 visual platforms. Add Instagram, Pinterest and Vine to your social media marketing campaign this summer and see what happens when you get visual! Businesses needing more information on social media marketing strategies can contact us for expert advice.