In order to compete in today’s e-commerce world, companies looking to increase sales must become experts at not only selling their products or services but also at branding themselves online. If businesses can establish their brand online through effective web design, content marketing and social media marketing, increased sales will follow as more and more people are exposed to the great products, services and expertise their brand has to offer.
Businesses selling products or services online need their website to be well branded and designed with the customer in mind. A properly designed website combines the following to draw customers in and keep them there all the while establishing a memorable brand image.
• A consistent color scheme that compliments the logo
• Appealing images (that show the corporate name or logo if possible) that tell the corporate story
• Plenty of great content showcasing the brand image that customers will want to consume and share
• Landing pages and CTAs to help the customer find exactly what they’re looking for
Brand Your Content
Today, there is no better way today to promote a rise in the SERPs and establish brand recognition than content marketing. With so many algorithm changes by Google these days, businesses must maintain a consistent content marketing strategy that combines the best of content creation and content curation in order to compete online.
Content, including videos, infographics, blogs and tutorials should be created with your target audience in mind. When blogging and producing other content, make sure you establish a voice appropriate for your brand. For example, if your brand is marketing to teens, give them edgy or funny content. If you are marketing to seniors, make the voice and content appropriate for that generation.
Brand Your Social Media
No matter the age or gender, everyone is on social media today, so there is no better place for businesses to increase brand awareness than on the various social media platforms. When setting up profiles for social media, be sure to use corporate logos for profile images and utilize corporate color schemes wherever possible. Be consistent across all platforms so customers recognize your brand image no matter where they are.
Brand Your Offers
Businesses should take every opportunity to brand themselves through sales. If you are offering sales incentives through email, online with display ads or PPC, or through social media, make sure your corporate logos and colors are utilized where possible.
If you can incorporate these branding strategies into your online marketing efforts your company will surely reap the rewards with increased sales as more people recognize your brand, consume and share your content and visit your site to see what your company has to offer. Businesses needing more information on online marketing strategies can contact us for expert advice.