Online Marketing services in Atlanta, like SEO (search engine optimization) can get you to the top of the search page. But once you are there, what will potential customers find? It better be something that will keep them there long enough to learn, interact, or even prompt them to pass your name along to others.
All the effort your marketing services put into generating quality content can be useful for SEO. But that quality needs to be in every inch of your presence online… most importantly, your web content. Once a prospective customer finds you on Google page one, there’s a good chance they will click.
And that’s when the magic should happen. So ask yourself – what experience do people get when they find you on search engines? Do your digital assets have elements that say ‘stay for a while’? Consider these three goals for your page.
There should be no mistakes on your site. Spelling issues, visual confusion, and poor writing can turn visitors off. Unfortunately, this, and other elements are areas many website owners admit to having trouble with. A study by Magus shows that only 13% of the website owners questioned, were certain they were error free. A full 90% owned up to consistency issues with branding, poor usability and accessibility, and compliance errors.
People scan when browsing… they go left-to-right, top-to-bottom. That’s easy enough to design around. But choosing colors, layout, and extras that will match your business persona is challenging. More is expected these days, from the look, to the interactive capabilities.
The basic “about us”, and “services” options are necessary, but presenting updated, quality content is becoming expected as well. Blogs and videos are increasingly used as information zones. These should be kept current and relevant. Return visits should feel fresh.
Once you feel you’ve represented your business well on your site, and have created an experience that will interest visitors, don’t stop there.
Interaction Made Easy:
Think about it, someone is on your site, they are interested in what you have to offer, but they have a question. How simple would it be for that person to contact you? And consider how often people are hesitant to give out too much personal information like phone numbers and email addresses for fear of spam.
Mashable offers some ideas for creating an interactive opportunity that is appealing.
* Encourage them to “contact us” and put that information in the top right corner of the page.
* Include a contact phone number that is provided as HTML for mobile phone users.
* Keep your content forms simple and organized for ease of use.
* Be reassuring. This is another way of saying, be personable. People are more likely to make contact if they know a real person is receiving the information. To accomplish this:
a) use humor in your wording, or in any visuals, to create a more personable feel
b) reassure them that their information is safe and won’t be spread across the web.
* Include instant communication capabilities. A live chat option is great for getting immediate answers to questions, or for problem solving.
Search Engine Optimization is an important online marketing service in Atlanta, but it can’t function on it’s own. Creating a reputable, interesting, and accessible site is the best way to complete the process.