We take a unique approach to PPC Management by offering numerous ways to optimize your campaigns. We can help maximize a PPC campaign through:
Regular keyword bid adjustments
Sale / Lead conversion tracking analysis
Conversion improvement recommendations
Phone support
Weekly or monthly performance reporting
Analysis on keywords
Day-parting strategies
Use of KPIs to set bidding rules
Competitor analysis
Reports tailored to your business
Dedicated account manager
Reduction of click fraud
Part of a great PPC project is to design and include the perfect landing pages this includes :
- Writing persuasive copy
- Designing neat and easy-to-read landing pages
- Include relevant and prominent call to actions
- Set up split A-B testing landing pages
- Use of your logos and color to highlight your brand.
- Including a form on the landing page
- Measuring the actual number of contacts coming from the landing page
- Track key performance on all pages and constantly testing the landing pages
- Remove elements that may distract eye path from flow toward the goal
- Optimize the PPC landing pages for natural search
Pay per click advertising can be costly if not done properly so make sure your PPC campaigns are in good hands. Let us help you with the management of your Google pay per click campaign
DEVELOPING PERFECT LANDING PAGES :
A landing page must have a phone number at the top and bottom of the page and a form to fill out as conversion opportunities. It also needs to have compelling graphics and a creative design. It is not acceptable to just have big blocks of color with unrelated images everywhere. The images need to reinforce the message not distract from it. Remember we are doing advertising. Like an ad in a magazine a landing page is seconds from being abandoned. It must give a reason for the viewer to be there. It cannot be boring. It must be creative and make the reader want to actions his decision.