PPC AVAXUSA ® Features - Performance
Keyword Bidding Features
- Budget based keyword bidding optimizes CPC, cost per conversion and spending along with position.
- Rank based keyword bidding optimizes for specific position and controls keyword specific upper cap.
- Rank based keyword bidding supports Google’s first page bid estimate.
- Conversion driven bidding automatically determines target performance goal.
- Conversion driven bidding optimizes for both static conversion and dynamic conversion.
- Keyword ROI driven bidding supports either cost per conversion goal or ROAS goal
- Keyword ROI driven bidding lets the user define keyword specific cost per conversion or ROAS goal
- Keyword bidding can be defined at the campaign and/or modified at the keyword level. Every keyword can be changed to rank driven or fixed bidding regardless of the campaign level strategy.
- Automatic Google First Place Bid Estimate – The first page bid estimate is the approximate maximum cost-per-click (CPC) bid it would take for your ad to reach the first page of Google search results when the search query matches your keyword exactly. The estimate is based on the Quality score and current advertiser competition for the keyword. For new keywords, the AdWords system estimates the Quality Score and uses recent advertiser competition data to come up with the expected first page bid. PPC AVAXUSA ® Displays the amount you would need to bid in red under your keyword automatically.
PPC Ad Copy Management Features
- View and sort all account OR campaign ad copies in one screen
- Automate ad evaluation based on conversion and clickthrough rates
- Auto suspend poorest performing ad copy in the ad group
- Access advanced ad copy management tools from a single screen
- Rate ad copy performance with color code by campaign average ad copy performance
- Track ad copy history by last update
- View landing page address without clicking edit button
- Display ad copy performance by keyword match and content match
- Experience optimized ad copy editing workflows and navigation
- See the most clicked keywords in ad copy editor
- Edit Google and Yahoo ad copy without navigation
- Activate ad copy review by campaign
- See ad copy review of all campaigns in one screen
Performance Micromanager
- Detect and alert performance trend by click count, CPC, conversion count and cost per conversion with last 4 weeks data
- Customize preset alert condition by last 7 day account or campaign performance
- Customize preset alert condition of alert by daily account or campaign performance.
- Generate alert message with email and message box if preset alert condition on click count, CPC, cost per conversion, spending, and avg rank is met
Trend Graph
- Daily trend graph for 7 days or 4 weeks with click count, CPC and conversion count
- Weekly trend graph for 12 weeks with click count, CPC and conversion count
- Account trend graph & campaign trend graph
- Account point graph and bar graph
Reporting
- Account summary report, keyword detailed report, and performance comparison report between prior month and this month
- Instant HTML graph and scheduled graph
- Private labeled graph