While many companies are gearing up for the busy holiday season, cranking up those marketing machines to drive sales… some companies are using Social Media Tools and other digital methods to do good in their communities.

It’s hard to argue that a little corporate good-will can go a long way these days. So why not consider a campaign to help organizations that provide for the needy. It doesn’t require much… post a call to action on your social media accounts, offer an incentive, or simply get involved in a hands-on way. Be creative.

Although the economic outlook may not be inspiring people to feel generous, you may be surprised at what can happen when the spirit of giving is ignited. And you may be surprised at the good will that can flow back to you.

Check out this article about what John Deere is doing.